BrandType

BrandType helps teams collaboratively define their brand identity. Discover your brand archetypes through value swipes, refine your core values, calibrate your tone of voice, and generate an AI-powered brand story — all as a team.

How It Works

Swipe Your Values — Each team member swipes through brand values to reveal your collective brand archetype profile.
Refine Core Values — Compare and rank values in head-to-head matchups to find your top 4 brand pillars.
Calibrate Personality & Voice — Set sliders across dimensions like formal–casual and serious–playful to define how your brand speaks.
Generate Brand Narrative — AI synthesizes your team's archetypes, values, and tone into a compelling brand narrative and tagline.
Brand Colors & Typography — AI-generated color palette and typography recommendations derived from your archetype profile.
Brand Resonance — Measure how well your brand comes through in actual communications like website copy, pitches, and social posts.
Competitive Positioning — Analyse your brand's position in the competitive landscape (Enterprise).
Persona Validation — Test your brand against target audience personas (Enterprise).

Features

12 Jungian brand archetypes with detailed profiles
Collaborative team sessions with real-time synthesis
AI-generated brand narrative, tagline, color palette, and typography
AI Strategist pressure test — stress-tests coherence, distinctiveness and pull, with sharper next moves
Brand resonance scoring across 6 objectives
Competitive positioning analysis (Enterprise)
Persona validation for audience testing (Enterprise)
Brand foundation PDF export

Pricing

Free — 1 member, core archetype discovery, core values, personality & voice.

Solo Builder (€79 one-off) — 1 member, full Build (archetype, tone of voice, AI Strategist verdict, brand narrative, signature, colors, typography, basic export). 12 months active edit, then read-only archive. Fully credited toward Starter or Professional within 30 days.

Starter (€29/month, billed annually) — Up to 3 members, everything in Solo plus Brand Alignment Score, data export, Brand Mirror and content/campaign check.

Professional (€83.25/month, billed annually) — Up to 12 members, everything in Starter plus unlimited AI regenerations, brand signature refinement, full Brand Mirror, audience resonance per channel, competitor benchmark.

Enterprise / Agency (from €375/month, billed annually) — Multi-brand and multi-team, up to 100 users, brand guidelines PDF export, white-label options, competitive landscape analysis, synthetic persona interaction, connectors to design and marketing tools.