BrandType — Brand Clarity, Built Together

BrandType helps teams collaboratively define their brand identity. Discover your brand archetypes through value swipes, refine your core values, calibrate your tone of voice, and generate an AI-powered brand manifesto — all as a team.

How It Works

Swipe Your Values — Each team member swipes through brand values to reveal your collective brand archetype profile.
Refine Core Values — Compare and rank values in head-to-head matchups to find your top 4 brand pillars.
Calibrate Tone of Voice — Set sliders across dimensions like formal–casual and serious–playful to define how your brand speaks.
Generate Your Manifesto — AI synthesizes your team's archetypes, values, and tone into a compelling brand manifesto everyone believes in.

Features

12 Jungian brand archetypes with detailed profiles
Collaborative team sessions with real-time synthesis
AI-generated brand manifesto, color palette, and typography
Competitive positioning analysis
Persona lab for audience testing
Brand brief PDF export

Pricing

Free — 1 member, core archetype discovery, core values, tone of voice.

Starter (€199/year) — Up to 3 members, AI manifesto, brand signature, colors & typography.

Professional (€499/year) — Up to 12 members, unlimited AI regenerations, priority support.

Enterprise — Custom pricing for agencies and large organizations. Includes competitive landscape analysis, synthetic personas, and multi-brand management.