BrandType

BrandType helps teams collaboratively define their brand identity. Discover your brand archetypes through value swipes, refine your core values, calibrate your tone of voice, and generate an AI-powered brand story — all as a team.

How It Works

Swipe Your Values — Each team member swipes through brand values to reveal your collective brand archetype profile.
Refine Core Values — Compare and rank values in head-to-head matchups to find your top 4 brand pillars.
Calibrate Personality & Voice — Set sliders across dimensions like formal–casual and serious–playful to define how your brand speaks.
Generate Brand Narrative — AI synthesizes your team's archetypes, values, and tone into a compelling brand narrative and tagline.
Brand Colors & Typography — AI-generated color palette and typography recommendations derived from your archetype profile.
Brand Resonance — Measure how well your brand comes through in actual communications like website copy, pitches, and social posts.
Competitive Positioning — Analyse your brand's position in the competitive landscape (Enterprise).
Persona Validation — Test your brand against target audience personas (Enterprise).

Features

12 Jungian brand archetypes with detailed profiles
Collaborative team sessions with real-time synthesis
AI-generated brand narrative, tagline, color palette, and typography
Brand resonance scoring across 6 objectives
Competitive positioning analysis (Enterprise)
Persona validation for audience testing (Enterprise)
Brand foundation PDF export

Pricing

Free — 1 member, core archetype discovery, core values, personality & voice.

Starter (€349/year) — Up to 3 members, brand narrative, tagline, colors, typography & brand resonance.

Professional (€998/year) — Up to 12 members, full brand resonance (all 6 objectives), unlimited AI regenerations, priority support.

Enterprise — Custom pricing for agencies and large organizations. Includes competitive landscape analysis, persona validation, and multi-brand management.